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244 points steve-benjamins | 1 comments | 15 Nov 24 13:23 UTC | HN request time: 0.2s | source

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malisper ◴[16 Nov 24 20:23 UTC] No.42158993[source]▶

It's interesting to note none of the email tools I'm most familiar with are mentioned by the author. It's clear the author is a different demographic from me given they said they want to stay under $200/mo. Some of the tools I hear companies use the most are:

  - Customer.io
  - Iterable
  - Braze
  - Marketo
  - Salesforce Marketing Cloud

My understanding is Customer.io is what most startups use these days with larger companies using one of the other four.

replies(2): >>42160956 #>>42162337 #

1. AlexeyMK ◴[17 Nov 24 06:16 UTC] No.42162337[source]▶

>>42158993 #

That is mostly right, with the caveat that customer.io is trying to go upmarket too now.

https://playbooks.hypergrowthpartners.com/p/picking-your-lif...

I wrote this up about a year ago for a more comprehensive perspective for companies series A+

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I tried every top email marketing tool