Live is a lot harder than on demand especially when you can't estimate demand (which I'm sure this was hard to do). People are definitely not understanding that. Then there is that Netflix is well regarded for their engineering not quite to the point of snobbery.
What is actually interesting to me is that they went for an event like this which is very hard to predict as one of their first major forays into live, instead of something that's a lot easier to predict like a baseball game / NFL game.
I have to wonder if part of the NFL allowing Netflix to do the Christmas games was them proving out they could handle live streams at least a month before. The NFL seems to be quite particular (in a good way) about the quality of the delivery of their content so I wouldn't put it past them.