Bluesky is currently gaining more than 1M users a day

What's preventing everyone from putting their faith in another broadcast medium just to have it sold to Elon again? It's hard to trust social media these days. They have 0 incentive to be "good" from a variety of perspectives not just political.

because it's not centralized and you can self host it.

I don't like Bluesky because I feel it's a whole lot of pointless Not Invented Here vs. improving on ActivityPub, but it is still far more resistant to that than X/Twitter because people can migrate more easily.

if everyone is in practice using the same instance, they can just un-decentralize it at any moment they want, though

> They have 0 incentive to be "good"

Yes they do.

X has shown the more trusted and safe your platform is the better it is for advertisers and your bottom line.

Assume you're right and advertising companies outsourced responsibility to GARM.

Then since GARM was discontinued in August shouldn't all of the advertisers be suddenly flocking back to X. Because ad spend for X continues to be anaemic.

And I assure that advertisers very much do care if their ads appears next to neo-nazi, racist and misogynistic content.

Why would I want to be on a platform that is friendly to advertisers?