Amazon Prime isn't so great. Lots of for rent/purchase content or content with ads these days. And they end up repeating slots of content in all the rows in their UI, so I end up seeing the same suggestions everywhere rather than much that's new (other than first party productions).
To me they're basically padding their front page.
But honestly that's most of the major streaming platforms these days. I recently cancelled Disney Plus for similar reasons. The only reasons I don't cancel prime or Netflix are because I have family members I split the memberships with to share.