Maybe Bluesky has "won"

>Currently people can set up their own PDSs, which will host both their identity’s signing keys and their content on Bluesky. Setting this up requires a fair amount of server-level knowledge, but it’s relatively cheap (maybe $15/month USD) and lets people control their own data

Man, really? Domains tend to be around that much for a year.

I guess it's cheap if you're doing this for marketing purposes, but given that this was marketed towards "developers", I thought there'd be more homespun method to get this up.

But aside from that, I don't quite understand the counterargument of Bluesky not being federated/decentralized for custom domains outside of "Bluesky handles DM 's" (to paraphrase). I'm sure most users will more or less choose the centralized approach of Bluesky handling everything, but the fact that you can decentralize off is very valuable (even if it's a different service than ActivityPub)

>The whole Twitter mess has taught me not to attach myself too closely with these things anymore. I hung on far too long to Twitter while it made me feel terrible. My goal going forward is to post more to my own site and aggregate to any social channel I currently care about.

indeed. Don't put your eggs all in someone else's basket. If you're selling, always try to get people on an email list (the only popular standard of federation as of now) so when that basket is taken that your devout followers can keep in touch. Ideally this decentralization of Bluesky (if you take the time/money to set it up) should let you take most of your ball home, but it may not be as easy to just "move it somewhere else". Mastodon's ideals vs. reality certainly show this.