> It feels like Twitter becoming a monoculture
My belief is that there's some very real reasons for that!
First, incendiary posts seem to get boosted by the algorithm. It's good for engagement, which keeps people online and hooked, which feeds more ads, and is good for the business. Elon and his CEO of the company know this.
Second, the more you look at the replies, the more you find people who are weirdly into Elon Musk. They'll bring him up even in a thread where he's not mentioned and the topic isn't about him. "Thank god Elon saved free speech!" or something rather. Just profoundly weird stuff that I can't help but feel is designed to stroke his ego. Again, I believe the algorithm is intentionally boosting these things. It also serves to create a cult of personality. He's not just the site owner, but he's its "savior".
Lastly, the company is clearly in trouble financially. Revenue is down substantially by all accounts, and there's a very high valuation to live up to. They want to get people to pay money, look at ads, and keep them coming back again and again for more. Being community-first and focused on people having the kind of good time they want in their communities just doesn't align with those very difficult business constraints.