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Maybe Bluesky has "won"

(anderegg.ca)
461 points GavinAnderegg | 7 comments | 15 Nov 24 19:56 UTC | HN request time: 0.958s | source | bottom
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nabla9 ◴[15 Nov 24 20:06 UTC] No.42150372[source]▶
Threads has 275 million monthly active users.

Bluesky has now 15 million total users (how many active?)

Mastodon monthly active usage has dropped below 1 million.

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1. MisterBastahrd ◴[15 Nov 24 20:17 UTC] No.42150467[source]▶
Everyone who has an Instagram account is technically a Threads user as far as I can tell.
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2. jsheard ◴[15 Nov 24 20:18 UTC] No.42150479[source]▶
They probably are juicing the numbers that way, but the dedicated Threads app is pretty high on the app store charts so evidently people are going out of their way to get it.

YMMV depending on your region but my Play Store "social" chart is currently showing Bluesky at #1, then TikTok, Threads, Instagram, Facebook, X, and Reddit at #7.

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3. daedrdev ◴[15 Nov 24 20:18 UTC] No.42150483[source]▶
Is instagram usage counted in active threads users? I doubt it
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4. chimeracoder ◴[15 Nov 24 20:21 UTC] No.42150511[source]▶
> Is instagram usage counted in active threads users? I doubt it

It is if they have a Threads account and interact with any Threads content on the Instagram app, which is extremely easy to do even accidentally, because they shove it into the Instagram feed and make it look like Instagram content.

I would not be surprised if a large chunk - maybe even the majority - of "Threads users" interact with it exclusively through the Instagram app, with many of them not even fully aware that it's nominally a separate product.

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5. zimpenfish ◴[15 Nov 24 20:27 UTC] No.42150580{3}[source]▶
> they shove it into the Instagram feed and make it look like Instagram content.

And also into your notifications now.

6. mikeyouse ◴[15 Nov 24 20:27 UTC] No.42150587[source]▶
They are definitely “growth hacking” as much as possible - I regularly would see 1/3 of a Threads comment in my FB and IG feed and when you click to expand it takes you to the App Store to download the Threads app. I’m not interested so I just back out but I’m sure it works wonders to get their numbers up.
7. vitorgrs ◴[16 Nov 24 03:40 UTC] No.42153944[source]▶
Nop. You need to download Threads app and create an account (using your Instagram).

Of course Instagram helps, because they keep showing Threads posts on Instagram, notifications, etc, so people download and create an account, but is not automatic.