Cookies should be enforced in the browser. I think all the major browsers block third party cookies now. Bad actors can use other fingerprints to do tracking.
No "cookie banner" is required UNLESS you are using cookies to track me or personally idetify me.... in which case, you must ask my explicit consent to do so.
Blame the parasitic adtech industry wanting trade your personal data. Not the EU for providing you with consumer protection.
Blame them for what? We all understand that personal information is the currency that pays for these services. While we may not love that we have to pay (who does?), we accept it as a fair trade. Until governments get their ass in gear to make paying with more favourable currencies viable, that is going to remain, now just with extra clicks.
> Not the EU for providing you with consumer protection.
I guess a bandaid is better than nothing, but we'd be better off if the EU would tackle the real issue. Going there would ruffle some real feathers, though, so good luck. But if there is blame to go around, it is on the EU for being too afraid to ruffle them.
But that's where the GDPR has left things, thinking the problem is with the vendor, when in reality the problem is with the consumer spending beyond their means. Fair enough that the consumer needs protection from themselves, but, when it is a spending problem, why does that not come in the form of legal mandates over how one's wallet is used?
Of course, this would be improved in a much better way if, again, governments would actually tackle the real problem.