Analysis of economic and productivity losses caused by cookie banners in Europe

This calculation somehow assumes that clicking banners on your free time equals lost money in terms of production.

If the average time for toilet visits per day is 12 minutes, we are losing 89.8 million hours a day collectively across Europe, and continuing the same logic in as in the article, with 25€/h this sums to 5% of EU GDP being spent down the drain.

Maybe we should focus efforts on a productivity programme to ban bathroom visits?

That's very much apples and oranges. One is a biological necessity, while the other is a consequence of surveillance capitalism.

There are a few assumptions there that make me scratch my head

1. the general 'utility' of informing users about cookies (or giving them the opportunity) and getting 'consent' is completely ignored. 2. The time spent is assumed to be 'working' productive time, not leisure time 3. They ignore the existence of tools that automate these (auto accept/reject)

At this point, why not calculate the 'economic costs' of every activity we do outside of work? I imagine reading and watching TV and movies would have massive productivity hits...