Analysis of economic and productivity losses caused by cookie banners in Europe

"All" the EU needs to do is to mandate adherence to the Do Not Track setting in browsers, but then vast swathes of businesses based on unwanted and unethical tracking would go bust, so we have this really shitty stalemate.

All websites we build adhere to the Do Not Track setting and don't even show a cookie banner if it's set. The only question is whether we should show a message to say that we're not tracking people because we see they've asked us not to! It's possibly a bit easier for us because we work primarily in the non-profit sector where ethics are perhaps a little higher up the agenda.

> but then vast swathes of businesses based on unwanted and unethical tracking would go bust, so we have this really shitty stalemate

They’d be supplanted by foreign competitors. That’s the actual stalemate.