I’ve only had very limited experience with colleagues on OPT and my role as a hiring manager with an OPT visa holder.
There’s a big difference between a tech enabled agency, sometimes called a “body shop” - where you are B2B, you are someone’s lower cost option, you are a middleman - and a startup, where whatever you are developing - seemingly B2B, social media apps, hardware, biotech - in some form or another, your core business is capturing 90%+ margins on the LTVs of end users. With experience only in the startup style business, you ought to structure the economics of the deals to your employees such that they can buy what they want if everything works out, and all the incentives align.
So to me, it’s not super material, green card this, PERM certification that: if you make a ton of money, you can surmount any bureaucratic obstacle in this country. Is that the purpose of the system? A complex administrative problem like UCSIS policy and related politics cannot defeat the power of the almighty dollar. So for people who have agency, like startup CEOs, it’s possible to sincerely offer a path to citizenship in the US, in light of things like O1, E1, marriage, etc, that doesn’t break any laws, but only costs money.