Trump wins presidency for second time

-Inflation is not prices; it is the rate of change in prices. Low inflation doesn't imply low prices. -Aggregate statistics don't necessarily explain individual outcomes.

The Dems failed on this count massively, and have, for maybe the last 40 years, which is about the amount of time it took for my state to go from national bellwether (As goes Ohio, so goes the nation) to a reliably red state. This cost one of the most pro-union Senators (Sherrod Brown) his job.

What was their failure here? The failure to explain to the economically illiterate that while inflation is now about where it was prior to covid that prices won't be going down (unless there's some sort of major recession leading to deflation)?

You can't just educate people in a campaign that the President doesn't cause inflation, when it's the result of a global pandemic. They just don't listen and don't care. The different campaign messages get tested among focus groups. The ones that try to teach economics or explain inflation perform terribly.

This isn't a failure of Democrats at all. This is just pure economic ignorance among voters.

It's not the voters job to come to a party, it's the party's obligation to figure out how to appeal to voters. The dems chose to tell people who are suffering that 'the economy is great, this is what we think a good economy looks like and we are patting ourselves on the back for it'. To voters that are suffering that seems like 'our version of good doesn't GAF about you'. Not a great message. You could have the best economics professors/communicators in the world explaining it, people still aren't voting for that.

When people have a wrong perception (i.e. that Biden did poorly on the economy) you cannot contradict them or lecture them. That's a losing strategy. But if you don't correct them they will continue to blame Biden. That also loses.

The border/immigration suffers from similar perception problems. When people believe that dems are shuttling illegals to swing states in order to steal the election, how can you respond to that? Or to claims about illegals eating cats and dogs? Trump is very effective at messaging that invokes strong emotions.

People will forget about grocery prices and the border once Trump is in office. Trump will shout things and maybe do a few publicity stunts and that's enough to appease people. The actual reality matters little.