Apple have name/address/credit-card/IMEI/IMSI tuples stored for every single Apple device. iMessage and FaceTime leak numbers, so they know who you talk to. They have real-time location data. They get constant pings when you do anything on your device. Their applications bypass firewalls and VPNs. If you don't opt out, they have full unencrypted device backups, chat logs, photos and files. They made a big fuss about protecting you from Facebook and Google, then built their own targeted ad network. Opting out of all tracking doesn't really do that. And even if you trust them despite all of this, they've repeatedly failed to protect users even from external threats. The endless parade of iMessage zero-click exploits was ridiculous and preventable, CKV only shipped this year and isn't even on by default, and so on.
Apple have never been punished by the market for any of these things. The idea that they will "lose credibility" if they livestream your AI interactions to the NSA is ridiculous.