Intentionality matters. "It" should not count as a title drop.  Nor Barbie (or any movie where the title is the characters name). But I understand it would be way more difficult to run the numbers with such a  constraint.  But this is a case where, to me, the results are very much tainted and thus I had to stop reading.  To me this is like when developers run into a hard issue and somehow play a game of semantics with the wording of a ticket to avoid putting together something useful for the user
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