Damn, first Intel missed out on Mobile, then it fumbled AI, and now it's being seriously challenged on its home turf. Pat has his work cut out for him.
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Intel should be focused on an x86+RISC-V hybrid chip design where they can control an upcoming ecosystem while also offering a migration path for businesses that will pay the bills for decades to come.
But having worked with Intel on some of those SoCs, it's everything else that fell down. They were late, they were the "disfavored" teams by execs, they were the engineer's last priority, they had stupid hw bugs they refused to fix and respin, they were everything you could do to set up a project to fail.
Shortly after though, ARM launched A15 and the game was over. A15 was faster per clock while using less power too. Intel's future Atom generations never even came close after that.