If you’re running Windows for anything, it’s only a matter of when, not if.
If you’re running Windows for anything, it’s only a matter of when, not if.
I don't necessarily think you can blame Ballmer for the missteps the Xbox team made, but I definitely think you can't blame Nadella.
The ever-declining hardware revenue and market share. If the decline that started in 2013 continues long enough it will stop making sense for Microsoft to sell consoles at all. They seem to be planning for this, as they're clearly pivoting the Xbox business towards "content and services".
This is a stark contrast to how Xbox was positioned prior to the 3rd gen. Xbox One. They had taken significant market share away from PlayStation and they were expecting to continue to do so, particularly outside the USA. They were also trying to get a foothold in the household computing market (this market was in its infancy then, now: Alexa/Fire TV, Nest/Chromecast, Apple TV/HomePod). Those ambitions are gone.