Steve Ballmer was an underrated CEO

> Microsoft under Ballmer made deep, long-term bets that set up Microsoft for success in the decades after his reign

This is no doubt true.

Under Ballmer, Nadella "led a transformation of the company's business and technology culture from client services to cloud infrastructure and services." [0]

But the number of failed mobile (phone, small PC) initiatives and products, from long before the iPhone to multiple waves of multi-billion dollar write downs afterward, (phones, music players, ...) despite Ballmer clearly wanting Windows "everywhere", and no limit on his spending, was just as large of an opportunity, cyclically bungled for a couple decades.

I had one of the earlier generations/extinct-species of Windows phone. At the time I had given up on Palm following through on their great start, but found the Windows phone was just frustrating in other ways.

(I did have friends with Microsoft's last phone, and they really liked it. Just too late.)

Apples market cap today, approximately its iOS market cap, is a good proxy for the ball Ballmer couldn't stop dropping. Even when only his team was on the court.

So I give Ballmer a 5/10. :)

But any massive hypergrowth business, is still a massive hypergrowth business. Microsoft gets 10/10.

[0] https://en.wikipedia.org/wiki/Satya_Nadella

Are you remembering Windows Mobile? That sucked, but Windows Phone did not (and was famously built by a totally different team). But it was too little, too late.

There were a lot of mistakes by the Windows Phone division but ultimately WP had zero chance of succeeding with Google sabotaging access to YouTube and their other services.

>Are you remembering Windows Mobile? That sucked, but Windows Phone did not (and was famously built by a totally different team)

This seems to show another of MS's big problems in those days: too many different products doing the same thing, and a lack of focus. IIRC, they went from Windows Mobile to Windows Phone (version x) and then to Windows Phone (version y, totally incompatible with version x). Each time, this alienated 3rd-party developers because all the apps they wrote wouldn't work on the all-new platform.

> (I did have friends with Microsoft's last phone, and they really liked it. Just too late.)