FTC's rule banning fake online reviews goes into effect

> It also bans businesses from creating or selling reviews or testimonials. Businesses that knowingly buy fake reviews, procure them from company insiders or disseminate fake reviews will be penalized. It also prohibits businesses from using “unfounded or groundless legal threats, physical threats, intimidation, or certain false public accusations.”

Still seems like it leaves in a giant loophole for all of those overly-cheery reviews that start with, "This item was provided to me by the manufacturer in exchange for a fair and honest review!"

You are no longer allowrd to provide compensation for reviews. So companies can still send out stuff for your to possibly reviews but it can't make recieving items dependent on actually writing a review, even 'implicitly', though we'll see how enforcement shakes out.