It's hard to express to people who haven't been in the industry since before the late 90s how completely Google's search changed things.
For a while it seemed like we were rotating through search engines yearly,
each time getting incrementally better than the last one.
PageRank rewrote the rules.
Watching Google search and search on the internet generally degrade back to looking like the mid-90s has been a painful loss for those, including myself, who had gotten lazy about curating our own links and bookmarks. These days I am more careful about collecting and storing sources I find, lest they disappear from a Google search or get buried in the next wave of AI-generated SEO sewage.
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