FTC's rule banning fake online reviews goes into effect

So... wasn't this fraud even before and thus covered in some penal code section?

There’s a line between fraud and first they’re trying to navigate. Suppressing speech in the USA is notoriously hard, but can be done if targeted narrowly enough.

Thanks. Now I understand the significance of the ruling better. Love this.

I am in general interested in seeing free speech being replaced by truthful or well-intentioned speech. Fact-checking is hard, and GenAI is making this worse. In my opinion, it is time to reevaluate the notion of free speech.