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FTC's rule banning fake online reviews goes into effect

(abcnews.go.com)
376 points indus | 1 comments | 22 Oct 24 15:21 UTC | HN request time: 0.201s | source
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bragr ◴[22 Oct 24 15:27 UTC] No.41915238[source]▶
Does the regulation say anything about deceptively moderating reviews? e.g. deleting all the low star reviews?

edit: it doesn't seem so. You just have use some weasel language:

>The final rule also bars a business from misrepresenting that the reviews on a review portion of its website represent all or most of the reviews submitted when reviews have been suppressed based upon their ratings or negative sentiment.

https://www.ftc.gov/news-events/news/press-releases/2024/08/...

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1. peteey ◴[22 Oct 24 15:33 UTC] No.41915320[source]▶
yes, "This final rule, among other things, prohibits [...] certain review suppression practices[...]"

https://www.ftc.gov/legal-library/browse/federal-register-no...

Further down the notice cites the scenario: "[...] more than 4,500 merchants that were automatically publishing only 4- or 5-star consumer reviews"