Apple's AirPods Pro hearing health features

You can say a lot of things about Apple, but which other consumer-facing tech company adds features meant to accompany people throughout every phase of their lives? People are growing with their smartphones, and the need for some functionalities only starts to become obvious later in life.

It’s just marketing. A plus point in differentiation matrix from gazillion competitors. And a justification for a higher price tag. The products are nice though.

If all marketing had actual consumer benefit we'd be much better off.

I can understand the cynicism, but I think Apple's investment into accessibility and health (I'm talking heart attack detection, not gamified activity tracking fwiw) as a differentiator is one of these rare win-win situations.

How is are win-wins rare? They're literally what capitalism is based on.