As mentioned the Goldilocks zones are where you’re not forcing the body beyond what it can safely allocate to exercise in a day without causing stress in other processes. Generally though that Goldilocks zone is significantly greater than most people do in exercise in a week, but would typically fall in the zone of “moderate” exercise from a clinical point of view. This is effectively 3-6 times the expenditure of energy from rest for 150 minutes per week spread over a week for at least 10 minutes of moderately strenuous exercise at 70% heart rate per session. Most people in their 40’s or 50’s would typically find this fairly grueling, but that’s because of that homeostatic adaptation - the body resists changing its homeostasis and induces all sorts of negative experiences during the adaptation phase. Once you’ve adapted the opposite feelings present for the same reason - you begin to crave a routine of exercise because you body resists the adaptation to a more sedentary life.
N.b., This is why while exercise definitely helps lose weight, it’s primarily by managing inflammation and mood. This is why the only significant way you can lose weight over time is to reduce caloric intake materially under your homeostatic energy consumption.
Their videos have a section where they link the sources. In this case https://sites.google.com/view/sources-workoutparadox