From the FAQ: "Our database includes thousands of plant species, and we continuously update it. However, in rare cases or with very similar species, there might be slight inaccuracies. We always provide a confidence level with each identification"
As a casual user of LLMs (Gemini, ChatGPT) with multimodal capabilities, I've snapped a few pictures of random insects/plants and gotten pretty good identification out of the box.
The first thing you should do is point out how deep your moat is, and what makes it different. Your site says its uses AI and an internal database. I would give some clear examples then of how your product has better accuracy then any of the widely accessible LLMs already in use.