Cold messaging on Facebook + word-of-mouth growth. We found people in one large Facebook group.
To get 1,000, we used SEO.
Our product helps people get ready for the Duolingo English Test, so our target audience was well-defined from the beginning.
To get 1,000, we used SEO.
Our product helps people get ready for the Duolingo English Test, so our target audience was well-defined from the beginning.