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Ask HN: Founders, what was the major sourcing channel for your first 100 users?

274 points jainvivek | 1 comments | 16 Oct 24 18:43 UTC | HN request time: 0.202s | source

Please also share target audience to correlate better.
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newaccount74 ◴[19 Oct 24 20:47 UTC] No.41890672[source]▶
I cold emailed a blogger that I learnt a lot from and showed him my app. He liked it, mentioned it, asked a friend with lots of followers to link it. Then it spread by word of mouth, and a few weeks later I had 1000 beta testers.

Converting beta testers to paid users took a long time, but eventually it became a profitable business.

If you make something people want, it's easy and you need very little marketing.

replies(1): >>41891130 #
1. jainvivek ◴[19 Oct 24 22:05 UTC] No.41891130[source]▶
Good that it worked relatively easy for you, but it is more of an exception than norm.

In my industry, there is a clear want for a better product but that isn't sufficient for them to switch due to natural resistance to change. Hence significant marketing is needed through trusted channels to remove that fear-of-unknown from their minds.