I’ll keep repeating this but I used to be a TPM for “advance analytics” for a major media agency and we used this data in our reporting for ad reach effectiveness.
From a previous comment of mine:
> … my Insignia TV (best buy store brand) with fire tv built in is basically unusable. Echoing a previous comment I made too, about “smart tvs” and the “streaming sticks”: Hey, have you ever thought of why even the $149 Black Friday loss-leader no-name-brand TVs all have Amazon Fire, Roku, or are now "Smart" in some way? Certainly isn't because they need to incentivise you to connect it to the internet so it acts as a Nielsen-esq measurement device of all media you view on the screen via digital fingerprints that exist in all commercial media and advertisements. [1][2]
replies(1):