Have McKinsey and its consulting rivals got too big?

> Excitement among clients over this type of “generative” AI is also creating opportunities for new work. Mr Schweizer says that BCG has already completed hundreds of projects with clients around the technology. Accenture has booked $1.1bn-worth of generative-AI work in the past six months.

During a gold rush teach people how to use their shovels.

[throwaway because ...reasons; also, I ran my comment thru ChatGPT to anonymize it]

I'm currently working at Accenture, collaborating with a well-known German car manufacturer (OZJ). We receive a new RFP almost every other month, and due to our long-standing relationship with them, we end up securing the majority of the projects. We manage to deliver on these projects—or at least ensure they are billed.

Occasionally, we engage in some RAG work or even delve into image generation, though the quality of these outputs tends to be quite subpar. Sometimes, it surprises me that the client even accepts it, but ultimately, they receive a functioning product (most of the time), we get compensated, and the end consumers cover the costs.

I’m very close to Accenture and am suspicious of that $1.1B number. That’s 500 $2M projects, I just don’t see it. They must be very generous with the definitions. Like a $100M maintenance/operations deal that has a small genai POC as part of the scope and then putting the whole $100M deal in the genai bucket.