I know for a fact that there are competitors, in Europe we have many other brand of tractors. It would make no sense to buy something that you know you can't repair.
I know for a fact that there are competitors, in Europe we have many other brand of tractors. It would make no sense to buy something that you know you can't repair.
In many rural areas, John Deere is the closest and/or only option, so you have to choose between freedom and inconvenience, or technological slavery and safety. As we've seen with the general public, most people will go with the latter. Your insurance premiums are certainly cheaper that way.
Though I am not a farmer I have spent time with the spouse's family out in W Minnesota and all of them were farmers. I did not get the impression that they were useless around a wrench, welding rig, or electrical circuits.
An argument I could buy about Deere's brand loyalty is that (I know nothing about this beyond farmer hearsay) the current generation of farmers seems to really like the GPS automation. Grandpa can go a lot more years these days, is the point. I'd be curious about the accuracy of that anecdata.
What I was going to say, moreover when you have a tool that is critical to your job, you get a second one. It doesn't have to be a great one, it can be the old one that kept failing so you decided to buy a new one, whatever but just good enough to save your life Incase your critical equipment fails.
I live near a farmer that owns a several thousand head dairy, the company that transports the milk to the creamery that he also owns and the brands that creamery sells to local business - he just keeps buying farms as soon as they go up for sale, anything in the area.
He rips out the homestead and leaves only building that he will use immediately and plows the entire acreage - not a tree in sight. Those trees between fields exist bc of the dust bowl in the 30s - we literally already kno what happens when people do that, he doesn't care at all.
The land he owns is larger than the estates barons of old would rule over - larger by a lot.
Once he automates and all the land outside the cities are owned by him and ppl like him - it can stay that way indefinitely... much like the dark ages. That's their goal - a permanent divide between the rural and urban populations.
This seems like a tangent but it's not - the family farms are being pushed and bought up by the farmers that willingly play JD's games bc they kno only so many can.
JD doesn't want millions of repair contracts with farmers - they want to consolidate that into something more controllable.