They say you should not judge a book by its cover, but I found it very hard not to [1]. After I found out the book was from 2013 I felt a slight sense of relief.
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It's surely related to the central thesis of the book (quoted below) but I think there could have been a more appealing way to get that idea across
> What is needed today is the same rigor and discipline professional writers have long brought to making books, but not the same methodology. The book model does not work for the Web or for content consumed in the context of the Web.
