The feds are coming for John Deere over the right to repair

A John Deere lobbying ad about how much they have contributed to manufacturing was presented right next to this article.

Ya, I got the same ad. I wonder if (1) they believe that the ad will reduce the bad-pr generated by the article, or if (2) it’s just triggering because it matches some keywords (e.g. “John Deere”). The linked page looks like it’s intended to generate good will, so I think it’s case 1. But it really comes off as tone deaf to me

I think all those targeted ad algorithms are effectively just really dumb. Whenever you look through the comments of a YT video criticizing a product/company you are almost guaranteed to find a dozen comments saying they got an ad from that company when the video started.

But then again, what are they supposed to do when practically every corner on the internet only mentions John Deere in a negative context.

People may be even more likely to click on those ads if it will cost John Deere money.

Which are costs that John Deere will ultimately pass on to the consumer.

We have information that you just bought an air fryer, DO YOU WANT TO BUY 10 MORE AIR FRYERS?

The last parts Ive ordered from JD have been made in China.

I’d be surprised if their contributions to American manufacturing was much more than assembly to avoid import taxes.

> all those targeted ad algorithms are effectively just really dumb.

They are. I've had a gmail account for almost 20 years. Hell, I worked for Google for 10 years. They know who I am. They've seen me search the internet and watch YT videos for effectively eons. Yet the YT ad targeting algorithm is so stupid that it apparently doesn't know that I'm male. I get pre-roll ads for feminine hygiene products and bras all the time.

BTW, ad gods: please don't make it smarter. I don't want ads. When I start to see ads, I block them. If I can't block them, I will just use the product less. How do you not know this? Or maybe that's by design...

I just left the industrials space. All the other manufacturers are racing to implement AI and the John Deere model. Of course, most of them don't command the control over their customers like JD but they are definitely planning to lock things down. A major concern is the capabilities and availabilities of technicians. The techs as a whole do not have a good reputation for being competent so they are looking to provide remote diagnostic services with the help of AI...again, looking at JD as the exemplar.

Lol, after moving production to Mexico. Should be called Juan Deere from now.

The point is that the ad recommendation models don’t know why people are clicking the ads, they just know people click on the ads.