The source (Adobe MAX) 'demoes' full range of incredible scenarios..
https://www.youtube.com/watch?v=gfct0aH2COw
Not bad, but what's up with the audience? Is there an Adobe cult or something?
Of course there is. Just like there's an Apple Cult, Android Cult, Facebook Cult, Sportsball team cult, blah blah blah. Any group that is large enough to attract that many users/followers/fans will naturally have a subset that is more gungho than the rest.