Adobe's new image rotation tool is one of the most impressive AI tools seen

I'm making some big assumptions about Adobe's product ideation process, but: This seems like the "right" way to approach developing AI products: Find a user need that can't easily be solved with traditional methods and algorithms, decide that AI is appropriate for that thing, and then build an AI system to solve it.

Rather than what many BigTech companies are currently doing: "Wall Street says we need to 'Use AI Somehow'. Let's invest in AI and Find Things To Do with AI. Later, we'll worry about somehow matching these things with user needs."

I think you're being a bit too generous with Adobe here :-). I shared this before, but it's worth resharing [1]. It covers the experience of a professional artist using Adobe tools.

The gist is that once a company has a captive audience with no alternatives, investors come first. Flashy (no pun intended :-p), cool features to impress investors become more important than the everyday user experience—and this feature does look super cool!

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1: https://www.youtube.com/watch?v=lthVYUB8JLs

You can have both!

Cool features that excite users (and that they ultimately end of using), and that get investors excited.

(i.e. Adobe mentioned in the day 1 keynote that Generative Fill, released last year and powered by Adobe Firefly is not one of the top 5 used features in Photoshop).

The features we make, and how we use gen ai is based on a lot of discussions and back and forth with the community (both public and private)

I guess Adobe could make features that look cool, but no one wants to use, but that doesn't seem to really make any sense.

(I work for Adobe)