Rather than what many BigTech companies are currently doing: "Wall Street says we need to 'Use AI Somehow'. Let's invest in AI and Find Things To Do with AI. Later, we'll worry about somehow matching these things with user needs."
Rather than what many BigTech companies are currently doing: "Wall Street says we need to 'Use AI Somehow'. Let's invest in AI and Find Things To Do with AI. Later, we'll worry about somehow matching these things with user needs."
This is a testable claim: where were Adobe in previous hype cycles? Googles "Adobe Blockchain"...looks like they were all about blockchains in 2018 [0], then NFTs and "more sustainable blockchains" in 2022 [1].
[0] https://blog.adobe.com/en/publish/2018/09/27/blockchain-and-...
[1] https://www.ledgerinsights.com/adobe-moves-to-sustainable-bl...
Which I'm reading as "Demo-ready, but far from production-ready."
Somewhat relevant: my experience with Photoshop's Generative Fill has been underwhelming. Sometimes it's wrong, often it's comically wrong. I haven't had many easy wins with it.
IMO this is a company that doodles with code for its own entertainment, not a company that innovates robust and highly useful production-ready features for the benefit of users.
So we'll see if Mr Spinny Dragon makes it to production, and is as useful as billed in the demo.
I'll admit I have no idea what % of Adobe licensees/subscribers are individuals and small visual/graphic design firms (who choose Adobe for personal reasons) compared to larger companies (news agencies, web-design body-shops, etc) where employees use the tools given to them despite any personal preferences for rivals like Procreate, etc - and the rest: students, hobbyist photographers, etc.
...but none of the aforementioned market-segments seem like they'd make "AI" (whatever that means) any part of their purchasing-decision. Buzzwords only help sales when the audience is ignorant and/or impressionable; and when your audience are well-informed, seasoned (and cynical) professionals then buzzwords have the opposite effect and damage a company's credibility.
...so I'm not sure who, exactly, Adobe is trying to message with their press-copy for Adobe Firefly (their "generative AI for business" product); perhaps it's just a charade meant only for their shareholders? I'm glad they aren't copying Microsoft and shoving AI branding where it really doesn't belong and compromising the user-experience (...at least not so the same extent).