Adobe's new image rotation tool is one of the most impressive AI tools seen

I'm making some big assumptions about Adobe's product ideation process, but: This seems like the "right" way to approach developing AI products: Find a user need that can't easily be solved with traditional methods and algorithms, decide that AI is appropriate for that thing, and then build an AI system to solve it.

Rather than what many BigTech companies are currently doing: "Wall Street says we need to 'Use AI Somehow'. Let's invest in AI and Find Things To Do with AI. Later, we'll worry about somehow matching these things with user needs."

I would interpret it that they're getting the same push from Wall Street and the same investor-hype-driven product leadership as every other tech firm, but this time they have the good fortune to specialize in one of the few verticals (image editing) where generative AI currently has superhuman performance.

This is a testable claim: where were Adobe in previous hype cycles? Googles "Adobe Blockchain"...looks like they were all about blockchains in 2018 [0], then NFTs and "more sustainable blockchains" in 2022 [1].

[0] https://blog.adobe.com/en/publish/2018/09/27/blockchain-and-...

[1] https://www.ledgerinsights.com/adobe-moves-to-sustainable-bl...

The article says clearly there's no guarantee this feature will be released.

Which I'm reading as "Demo-ready, but far from production-ready."

Somewhat relevant: my experience with Photoshop's Generative Fill has been underwhelming. Sometimes it's wrong, often it's comically wrong. I haven't had many easy wins with it.

IMO this is a company that doodles with code for its own entertainment, not a company that innovates robust and highly useful production-ready features for the benefit of users.

So we'll see if Mr Spinny Dragon makes it to production, and is as useful as billed in the demo.

you don't need to release to production for real value. I'm under intense pressure to scope out frothy AI features because just discussing them with prospects has a material impact on the costs of the sales funnel.