The color model is uncharacteristically expensive for Kindle at $280, more than the color Kobos which are $220 for the same 7" size (which also has physical buttons and stylus support) or just $150 for the smaller 6" size. Kindles are usually the cheaper option, at the expense of being less amenable to sideloading and jailbreaking than Kobos are.
The color model is expensive, indeed. My guess is that they will quietly offer discounts after the hype goes away.
Yeah, black friday is near. I am thinking older models will be given higher discount via their deal site woot.com. And latest model on Amazon with 20-50 dollars off depending on original price.
Don’t forget you can also trade in pretty much any old kindle in any condition for another 20% off (plus a few bucks for the old device itself).