Adobe's new image rotation tool is one of the most impressive AI tools seen

I'm making some big assumptions about Adobe's product ideation process, but: This seems like the "right" way to approach developing AI products: Find a user need that can't easily be solved with traditional methods and algorithms, decide that AI is appropriate for that thing, and then build an AI system to solve it.

Rather than what many BigTech companies are currently doing: "Wall Street says we need to 'Use AI Somehow'. Let's invest in AI and Find Things To Do with AI. Later, we'll worry about somehow matching these things with user needs."

My company has decided to update its hr page to use AI for reasons unknown.

So instead of the old workflow:

"visit HR page" → "click link that for whatever reason doesn't give you a permanent link you can bookmark for later"

it's now:

"visit HR page" → "do AI search for the same link which is suggested as the first option" → "wait 10-60 seconds for it to finally return something" → "click link that for whatever reason doesn't give you a permanent link you can bookmark for later"

"click link that for whatever reason doesn't give you a permanent link you can bookmark for later"

Sounds like engagement hacking?