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The Rise and Fall of Matchbox's Toy-Car Empire

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182 points NaOH | 2 comments | 15 Oct 24 20:51 UTC | HN request time: 0.566s | source
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IG_Semmelweiss ◴[17 Oct 24 15:01 UTC] No.41870321[source]▶
This article made me wonder what ever happened to Micro Machines. They just sort of dissappeared from the public consciousness. It seems like the brand (Micro Machines) was stopped from production, and its IP sort of died away when Galoob was bought by Hasbro [1]

I used to have a huge collection of them. My mom amazingly kept them around, and now my kids have a huge collection to play. What a present!

[1] https://en.wikipedia.org/wiki/Micro_Machines

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1. russdill ◴[17 Oct 24 16:09 UTC] No.41870967[source]▶
I think there was a consumer safety issue that made it hard for to hit their core demographic. iirc their small size got them a "5 and up" recommendation.
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2. s1artibartfast ◴[17 Oct 24 22:05 UTC] No.41874287[source]▶
Or perhaps it was a consumer perceived safety issue. I notice parent these days seems very concerned about choking hazards compared to 20 years ago.