The source (Adobe MAX) 'demoes' full range of incredible scenarios..
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This session is "Sneaks" which is held every year, and has a fun, casual atmosphere. i.e. it has a theme, has a celebrity co-host, lots of jokes, food and drink served, etc...
Its basically a bunch of people who are creative, and are having fun nerding out on the tech...
Its a lot of fun.
(I work for Adobe)