Adobe's new image rotation tool is one of the most impressive AI tools seen

I'm making some big assumptions about Adobe's product ideation process, but: This seems like the "right" way to approach developing AI products: Find a user need that can't easily be solved with traditional methods and algorithms, decide that AI is appropriate for that thing, and then build an AI system to solve it.

Rather than what many BigTech companies are currently doing: "Wall Street says we need to 'Use AI Somehow'. Let's invest in AI and Find Things To Do with AI. Later, we'll worry about somehow matching these things with user needs."

This is certainly a great immediately useful tool but also a relatively small ROI, both the return and the investment. Big tech is aiming for a much bigger return on a clearly bigger investment. That’s going to potentially look like a lot of useless stuff in the meantime. Also, if it wasn’t for big tech and big investments, there wouldn’t even be these tools / models at this level of sophistication for others to be using for applications like this one.