Adobe's new image rotation tool is one of the most impressive AI tools seen

I'm making some big assumptions about Adobe's product ideation process, but: This seems like the "right" way to approach developing AI products: Find a user need that can't easily be solved with traditional methods and algorithms, decide that AI is appropriate for that thing, and then build an AI system to solve it.

Rather than what many BigTech companies are currently doing: "Wall Street says we need to 'Use AI Somehow'. Let's invest in AI and Find Things To Do with AI. Later, we'll worry about somehow matching these things with user needs."

It is the 'make something for the user/client' vs. 'make something to sell' mindset.

The latter one is what overwhelmingly more companies (not only BigTech, not at all!) adopted nowadays.

And Boeing. ;)