FTC announces "click-to-cancel" rule making it easier to cancel subscriptions

When people try and say that regulating stuff like this is impossible, I often think about how unreasonably great the regulations around “Unsubscribe” links in emails are.

There really seems to be no loophole or workaround despite there being huge incentive for there to be one. Every time I click an “Unsubscribe” link in an email (it seems like they’re forced to say “Unsubscribe” and not use weasel words to hide the link) I’m either immediately unsubscribed from the person who sent me the email, or I’m taken to a page which seemingly MUST have a “remove me from all emails” option.

The level of compliance (and they can’t even do malicious compliance!) with this is absurd. If these new rules work anything like that, they’ll be awesome. Clearly regulating behavior like this is indeed possible.

I'm super appreciative of what we have, but there's absolutely issues.

CAN-SPAM specifies that the link must be clearly marked and suggests using CSS to do so, but the link is still always going to be at the bottom of the email in the smallest font used. It only matters for those of us who know to look for it; many people just have to live with the spam because they don't know it's easy to unsubscribe.

Sometimes it's not even going to be underlined or distinguished at all (that may be a violation actually but I'm not going to take them to court over it).

There's other dark patterns too, like certain unsubscribe pages requiring you to type/paste your email in to actually complete the process. That is 100% intentional friction, like github making you type the name of a repo into the deletion form. It should also be illegal for unsubscribing.