Amazon reveals first color Kindle, new Kindle Scribe, and more

> fastest Kindle Paperwhite ever

Is this something people value in an ereader? As long as its fast enough, idk why speed would be the thing they promote in the sub heading. I read on an ipad mini all the time but I don’t understand this.

It’s weird messaging. Who in amazons product and marketing teams decided that this is the most important thing to mention?

Maybe they mean fast in terms of the screen refreshing?

If I'm reading a novel then speed doesn't matter at all. If I'm 'flipping' through a book, looking for something, the page turning and refresh speed matters quite a lot.

I’m personally holding out for a reader with higher refresh like the daylight. I might splurge on the next model.

It does seem odd for Amazon to highlight speed as a major selling point for an e-reader

"Speed" appears to be the only improvement over previous versions. It's only slightly larger than previous versions. My Paperwhite 4 is a little pokey especially in scrolling through a library, but it's not a big deal and not worth "upgrading." So the bigger question is "Why did Amazon create a new version of the Paperwhite with such marginal improvements?"