This has gone on for far too long... while I don't use a paid/managed WP on my personal blog, I'm seriously considering dumping WP entirely and writing my own CMS for my personal blog.
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WooCommerce should become the steward, fork Wordpress, simplify it, and Wordpress should be their freemium offering. Wordpress is a funnel to WooCommerce.
It's the other way around my dude. Woocommerce is owned by Matt...