Does the FTC actually have the power to set rules like this effectively now that Chevron deference isn't a thing? I'd imagine e.g. the New York Times, among others, will quickly sue to stop this, no?
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SCOTUS' power/respect only goes as far as they're actually listening to the will of Americans. This is not representing Americans if they override. Same for abortion (just legality not anything about enforcement), same for presidential immunity.
We have expectations, and they do not align with SCOTUS, so SCOTUS is not a valid interpretive institution. "The Supreme Court has made their decision, let's see them enforce it."
And the courts are not supposed to represent the “will of the people”. Law is not a popularity contest.