FTC announces "click-to-cancel" rule making it easier to cancel subscriptions

When people try and say that regulating stuff like this is impossible, I often think about how unreasonably great the regulations around “Unsubscribe” links in emails are.

There really seems to be no loophole or workaround despite there being huge incentive for there to be one. Every time I click an “Unsubscribe” link in an email (it seems like they’re forced to say “Unsubscribe” and not use weasel words to hide the link) I’m either immediately unsubscribed from the person who sent me the email, or I’m taken to a page which seemingly MUST have a “remove me from all emails” option.

The level of compliance (and they can’t even do malicious compliance!) with this is absurd. If these new rules work anything like that, they’ll be awesome. Clearly regulating behavior like this is indeed possible.

Unsubscribe links are a fantastic regulation, but there is a workaround. I must have received at least a dozen emails from Brown after graduating despite unsubscribing to every email they sent.

The trouble is they're endlessly creative about the lists they put you on. I'd get one email from "Alumni Connections" and then another from "Faculty Spotlight" and then another from "Global Outreach" and then another from "Event Invitations, 2023 series". I'm making those names up because I forget exactly what they were called, but you get the idea. I hope this was in violation of the regulation: surely you can't invent a new mailing list that didn't used to exist, add me to it, and require me to unsubscribe from it individually.

They finally stopped after I sent them an angry email.

They probably don't consider themselves (and, as a University, could probably make a strong case) that it's not Unsolicited Commercial Email (UCE), which is the only thing that CAN-SPAM applies to.

And I have to disagree with the OP, though, because the only people who obey CAN-SPAM are the people who are generally not actually real spammers.

CAN-SPAM really only helps you get unsubscribed from marketing emails, not actually spam at all. As with all laws, outlaws will ignore them while law-abiding citizens get caught by them. Real spammers don't care and casually flout laws until, finally, they get caught by technological means.

As usual, the regulations are too little, too late, and apply to a completely different group of people than is even named in the title.