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Ask HN: Founders, what was the major sourcing channel for your first 100 users?

274 points jainvivek | 3 comments | 16 Oct 24 18:43 UTC | HN request time: 0.41s | source

Please also share target audience to correlate better.
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twosdai ◴[16 Oct 24 19:47 UTC] No.41863085[source]▶
Cold out reach via email. It was so useful we pivoted and now have a product to help with it.

Your channels are dependent on your product and market you're trying to serve. For us it's b2b enterprise customers in the United States. So email works well. If you are trying to sell to developers, or union carpenters in venezuela its going to be different per case.

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jainvivek ◴[16 Oct 24 20:16 UTC] No.41863391[source]▶
Have tried B2B for small businesses in USA using Apollo.io with limited success.

I guess businesses from outside USA would need bigger effort to generate trust.

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1. twosdai ◴[16 Oct 24 22:01 UTC] No.41864277[source]▶
Yeah we built a whole email pipeline using Apollo and some other tools. Maintaining high deliverability is really hard but it really makes a difference. If you're just using Apollo I can tell you that it's going to be really hard to make any outbound campaign work.

We mainly use it as a prospecting tool.

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2. jainvivek ◴[16 Oct 24 22:07 UTC] No.41864331[source]▶
How do you majorly engage them?
3. _rm ◴[17 Oct 24 02:36 UTC] No.41865918[source]▶
What were the other tools you used in your pipeline? And what kind of email sequence did you use? Would be awesome to know