In general MAC unit utilization tends to be low for transformers, but 1.3% seems pretty bad. I wonder if they fucked up the memory interface for the NPU. All the MACs in the world are useless if you cannot feed them.
I recall looking over the Ryzen AI architecture and the NPU is just plugged into PCIe and thus gets completely crap memory bandwidth. I would expect it might be similar here.
It's unlikely to be literally connected over PCIe when it's on the same chip. It just looks like it's connected over PCIe because that's how you make peripherals discoverable to the OS. The integrated GPU also appears to be connected over PCIe, but obviously has access to far more memory bandwidth.