FTC announces "click-to-cancel" rule making it easier to cancel subscriptions

When people try and say that regulating stuff like this is impossible, I often think about how unreasonably great the regulations around “Unsubscribe” links in emails are.

There really seems to be no loophole or workaround despite there being huge incentive for there to be one. Every time I click an “Unsubscribe” link in an email (it seems like they’re forced to say “Unsubscribe” and not use weasel words to hide the link) I’m either immediately unsubscribed from the person who sent me the email, or I’m taken to a page which seemingly MUST have a “remove me from all emails” option.

The level of compliance (and they can’t even do malicious compliance!) with this is absurd. If these new rules work anything like that, they’ll be awesome. Clearly regulating behavior like this is indeed possible.

Unsubscribe links are a fantastic regulation, but there is a workaround. I must have received at least a dozen emails from Brown after graduating despite unsubscribing to every email they sent.

The trouble is they're endlessly creative about the lists they put you on. I'd get one email from "Alumni Connections" and then another from "Faculty Spotlight" and then another from "Global Outreach" and then another from "Event Invitations, 2023 series". I'm making those names up because I forget exactly what they were called, but you get the idea. I hope this was in violation of the regulation: surely you can't invent a new mailing list that didn't used to exist, add me to it, and require me to unsubscribe from it individually.

They finally stopped after I sent them an angry email.

What I have noticed companies do is resume emails after a year or so. They probably think people would forget about unsubscribing them after a year, and for the most part they are right.

If I catch any of these email lists not respecting my unsubscribing, I immediately mark them as "spam".

Gmail then doesn't send them to my inbox anymore. I don't think just one person marking them as spam hurts them, but at least I feel gratified and my ego is satisfied.

> I immediately mark them as "spam".

Ahh yes, the feel-good response that Google gives you without doing anything substantial to prevent spam from reaching you in the future.

My experience with the spam button is 1) they never ever go into my inbox again if they do keep sending, and 2) as someone who has had emails marked as spam (from people who actively clicked the sign up to my newsletter button) your ability to send email gets neutered pretty quickly.

What is your experience?