Amazon reveals first color Kindle, new Kindle Scribe, and more

The color model is uncharacteristically expensive for Kindle at $280, more than the color Kobos which are $220 for the same 7" size (which also has physical buttons and stylus support) or just $150 for the smaller 6" size. Kindles are usually the cheaper option, at the expense of being less amenable to sideloading and jailbreaking than Kobos are.

This article really buries the lead. It talks about updating monochrome kindles, when they just released their first color Kindle (not counting the Fire). I had to look elsewhere to confirm this was indeed a brand new line of products, and others give it top billing.